Research Report

1. Explain what you have been researching and for what reason?

The research that I have been working on has been focussed on attempting to find out a variety of things about the form of a Music Video. The research that I did has gone into many different aspects of a music video coming from the same artist and the same genre. I have analyzed a range of music videos which include a similar artist and have the same genre. I have looked into the conventions which make up a music video, I have done this by looking at Andrew Goodwins 6 points. To get a knowledge of how to shoot and what is included in the shooting of a music video, I have browsed the internet for tips. To build up an idea of what my music video will be like, I have brainstormed the lyrics whilst looking for images that would suit and create the mood to my music video. This helps you construct ideas of what your music video will feature. When I had built my ideas together and had visualized what the image of my artist will be I then created a mood board to present this music video. When the mood board was completed, two people took part in evaluating my mood board whilst writing the evaluation on a feedback sheet.

2. What were the findings from the research?

I have learnt a range of skills from doing this project, by looking in depth at my artist to get the image right to go with the genre. I focused on the types of shots I wanted which ranged from Long shots, Mid shots and Far out ones. I chose a variety of shots so you can get a different view of Justin from different points. Using different shots also gets the viewer focusing on the artists image and how he is acting, which is important for this type of video. I chose a specific location (white, empty room) as I wanted the audiences main focus to be how he is illustrated. Justin's attitude is different in this video compared to his other videos. As he is acting romantic and lovable whereas in other videos he is acting cool and rebellious. I downloaded the lyrics to Justin's song to feature in my mood board. This gives the audience a feel of what the song is about even though there is no music. I dressed Justin in a casual yet smart dark suit. This appeals to the target audience which would be woman who are interested in Justin and his music. His performance is very much based on the narrative of the song. As well as singing the song in the music video, he acts out the lyrics in some parts of the song, to emphasis the meaning of the song.

3. How will these findings affect your idea?

After reading through my feedback from Milagro and Megan for my mood board. I decided that if I was to go back and change any part of it, I would include on the analysis page information about how I would edit the video afterwards, e.g. talk about effects, the cuts, images etc. Also I would add a warp effect to the writing so it fitted to the shape of the picture. When I was researching music video conventions I found that artists like Justin Timberlake are usually based in tropical, night life locations, are not found with instruments, usually found dancing with woman and featured with cars and money. Whereas I went for the opposite - white room, no props, no woman or cars. As I thought that the song would go better with this image rather then the stereotypical one. The feedback I got from Megan and Milegro; that my idea was original, the images fit in with the treatment and they both understood where the artist was heading.